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Don’t mess up your UX. Build smartly

Don’t mess up your UX. Build smartly

Implementation details will make or break your design. There is little point to creating the best user experience in the universe only to have the implementation turn it into 1990’s internet all over again. There is a disconnect between designers and developers...
Decision maker? You need court jesters

Decision maker? You need court jesters

Decisions, decisions, decisions. As part of the C-suite or upper management, your effectiveness hinges on your ability to make decisive, quality decisions. The problem is that as honest as you may have asked your team to be when giving feedback, there will always be a...
It’s Onboarding. Not whack-a-mole.

It’s Onboarding. Not whack-a-mole.

Using an onboarding pattern is a great way to increase first time user engagement and retention, but when improperly designed it will make matters worse. The word onboarding literally says “get them on board”. When your app has a complex UI, or long...
Fragmented Projects: Ready, Fire, Aim

Fragmented Projects: Ready, Fire, Aim

In the startup world, the pressure to get things done fast abounds. Too often that pressure solidifies into a false form of agile development. With no direction, vision, or roadmap, developers and designers are sent to complete vague tasks with almost none of the...

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